Empowering Women to ‘Walk Your Worth’

L’Oréal Paris is thrilled to announce its sponsorship of Miss South Africa 2023. As the official makeup, skin and hair care sponsor for Miss South Africa 2023, L’Oréal Paris is dedicated to empowering women to embrace their worth and showcase their beauty inside and out.

In this ground-breaking partnership for the brand, L’Oréal Paris has provided an array of high-quality products to the finalists, ensuring they radiate confidence and glamour throughout the competition. Additionally, L’Oréal Paris has assembled a team of talented makeup artists who have contributed their expertise to the five-part reality Miss South Africa TV series Crown Chasers and the highly anticipated Miss South Africa finale.


What sets this sponsorship apart is L’Oréal Paris’ commitment to inclusivity and diversity. This aligns with the recent rule changes for Miss South Africa 2023, allowing married women and those with children to participate in this iconic contest for the very first time. The age limit has also been modified, reflecting a bold approach that embraces L’Oréal Paris’ long-standing commitment to supporting all women worldwide.


With this collaboration, L’Oréal Paris aims to inspire everyone to ”Walk Your Worth”. This phrase perfectly encapsulates the belief that every woman deserves to feel confident, beautiful, and celebrated for their unique qualities. L’Oréal Paris firmly believes that beauty should know no boundaries or limitations and that every woman has the right to pursue her dreams and aspirations.


“We are honoured to be one of the official sponsors of Miss South Africa 2023,” said Ayanda Mackay, Marketing Manager for L’Oréal Paris Skin, Makeup and Hair. “This partnership allows us to support and uplift women as they journey to redefine what it means to be a beauty queen. We believe that when women are empowered, they can achieve anything they set their minds to, and we are thrilled to be a part of this incredible platform.”


Stephanie Weil, CEO of the Miss South Africa Organisation, says: “The Miss South Africa Organisation believes that true beauty is a combination of self-confidence, authenticity, a healthy lifestyle and the tools to maximise one’s assets. It is making a concerted effort to redefine the notion of beauty and to celebrate the individuality and diversity of all South African women. We are delighted to be partnering with L’Oréal Paris as I feel we share similar values and goals.”


L’Oréal Paris’ sponsorship of Miss South Africa 2023 represents a significant milestone in the ongoing commitment to extending the ”Walk Your Worth” message to women beyond the Miss South Africa competition; L’Oréal Paris seeks to inspire a movement of self-empowerment, confidence, and personal growth. Through education, mentorship, community building, and advocacy, L’Oréal Paris aims to provide women with the support they need to invest in themselves and lead fulfilling lives.


Follow L’Oréal Paris on their social media channels and visit https://www.loreal-paris.co.za
to stay up to date with the latest announcements and exclusive content featuring Miss South Africa 2023.


L’Oréal Paris will feature in the first Miss South Africa television show, Crown Chasers, which debuts on SABC3 on Saturday, July 8, at 16h00 as well as in the live pageant finale which takes place at Sun International’s flagship venue, the SunBet Arena at Time Square, Pretoria on Sunday, August 13.


Miss South Africa is presented by Weil Entertainment in association with Sun International.