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YOUR MISS SOUTH AFRICA 2021

Lalela Mswane

 

Lalela Mswane was crowned Miss South Africa 2021 on October 16, 2021, in Cape Town. 

Lalela placed as Miss Universe 2021 2nd runner-up.  Lalela will also be representing South Africa at the 13th edition of the Miss Supranational competition this coming July in Poland.

Lalela campaign #BeReady, aims to address youth unemployment in South Africa. 

 BeReady is a step-by-step entrepreneurial programme that will enable you to start your own business. The programme will shed light on important topics such as knowing what is needed to start a business, how to draw up a business plan, how to register your own company, what is your intellectual property, how to do market research and market your product/service, how to amplify your distribution/offering with different supply chains, etc.

 Model, ballerina and Bachelor of Law graduate, Mswane, comes from KwaSokhulu, in Richards Bay, KwaZulu-Natal.

 The 25-year old beauty queen who celebrates her birthday on March 27, has two siblings, older sister Hlobisile, a BCom Honours in Business Management graduate, and older brother Mavela, an electrical engineer. Her father passed away 11 years ago and her mother (and greatest role model), Hleliselwe, “was an accounts clerk and after years in the labour force decided to assume the great responsibility of being a homemaker.”

 For high school, Mswane attended Pro Arte Alphen Park in Tshwane which combines the arts and business in its curriculum, and studied ballet with the Royal Academy of Dance (RAD) before graduating from the University of Pretoria.

Mswane says she entered Miss South Africa 2021 in pursuit of a childhood dream and because she possesses the compassion, tenacity, leadership and people skills which make her a worthy title holder.

Describing herself as graceful, tenacious and meticulous, Mswane says the best advice she can give anyone is to be “fearlessly authentic”.

 

An avid reader – she’s just finished reading Various Positions, a novel about ballet by Martha Schabas – Mswane is also happiest changing her nail colour, organising her cupboards or, when no-one’s around, dancing and singing in front of a mirror as if performing for a sold-out show.

She reveals she sucked her thumb for the first 18 years of her life, that she’d rather give up handbags than shoes, “because I cannot walk barefoot” and that her dream superpower would be teleportation.

“Imagine how much time I would save and how many places I’d visit,”  she laughs.

One of those places would definitely be her go-to holiday destination, Bora-Bora, a small South Pacific island northwest of Tahiti in French Polynesia where she’d relax on the beach, snorkel in the crystal blue waters and indulge in her favourite food – seafood!

HER DUTY

For her year of reign she hopes to make an impact on addressing South Africa’s unemployment problem. So much so that she can’t wait to meet with Minister of Employment and Labour Thulas Nxesi to discuss and engage him on the matter and contribute towards meaningful changes.

“The shortage of employment opportunities is so disheartening, particularly in a nation so full of talented and educated people. Our country lacks the infrastructure to nurture talent and provide platforms conducive to the creation of employment, so large numbers of talented South Africans with the best of ideas are emigrating to countries where their are plenty of opportunities. That is something I would like to change,” says Mswane.

“On the positive side, our country is extremely rich in diversity, heritage, culture and history, and abundant in picturesque scenery. But my favourite thing about South Africa is our people and their steadfast spirit in the face of adversity. We also never fail to make humour the centre of any situation, good or bad and I love that!”

LALELA’S CAMPAIGN

To address youth unemployment in our country, Lalela hopes to inspire and motivate those seeking job opportunities to rather become job creators.

#BeReady is a step-by-step entrepreneurial programme that will enable you to start your own business. The programme will shed light on important topics such as knowing what is needed to start a business, how to draw up a business plan, how to register your own company, what is your intellectual property, how to do market research and market your product/service, how to amplify your distribution/offering with different supply chains, etc.

She hopes to invite successful entrepreneurs and business leaders to join her monthly sessions that will address these different topics. On the last Friday of every month, an online episode will be released on Lalela’s IGTV and Official Miss SA’s Youtube channel.

Lalela will at the same time embark on her own entrepreneurial venture using her #BeReady programme. Implementing the different steps she hopes to have her own successful profitable business at the end of the programme.

We hope that you will follow along and feel encouraged to start your own business too!

Introducing #BeReady

How Does #BeReady Work?

 #BeReady Episode 1

FOLLOW HER JOURNEY

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