Reigning Miss South Africa, Natasha Joubert, has launched her advocacy campaign, which she has called the Natasha Joubert Collective (NJC).


Explains Joubert: “My campaign is a fairly broad one, which is why I am calling it the Natasha Joubert Collective. Education and entrepreneurship are close to my heart and both will be the primary focus of my enterprise.


“I believe in second chances and see it as my responsibility to create a better South Africa by assisting and facilitating opportunities and possibilities for individuals and communities that deserve a second chance, be it in the form of education, entrepreneurship, food security, period poverty, fashion or water and sanitation.”


However, education remains Joubert’s biggest passion project and she will dedicate a big focus of NJC to education as a whole. This includes partnering with companies and donors to give funds for bursaries and learning programmes as well as helping with the betterment of schools in the form of infrastructure, libraries and mentorship.


Joubert has been working closely with the Miss South Africa Organisation during the past few months creating partnerships and raising funds through various sponsorships.


“A lot of planning and hard work has already gone into the NJC,” she says. “It is something I started working on even before I entered the Miss South Africa competition. I am determined to make a difference where I can and am looking forward to revealing the first phase of the initiative next week with more announcements to be made in the new year.


“I call on all South Africans to help me achieve my aim. Let’s make sure that nobody falls through the cracks just because they can’t afford it. Let’s make an education a must have for everyone, not just those with money.”


Adds Stephanie Weil, CEO of the Miss South Africa Organisation: “Miss South Africa winners and runners-up are provided with a platform to promote their advocacies which are often based on their personal backgrounds, experiences and those causes that mean the most to them. Natasha firmly believes that every person has the right to an education and is determined to make a difference in this sphere.”


Miss South Africa is presented by Weil Entertainment in association with Sun International. SABC3 is the official broadcast partner.